Promotion - html email and other tools
From MomaPIX
Contents |
Using email as a promotion tool
After logging in select Promotion from the Control Panel tabs at the bottom of the page.
The following page will open:
Use this section to send customers a preview of your photos by email. There are three pre-defined email templates available, or you can produce your own messages using the html editor
The three pre-defined templates are:
- Single Event: use this to send an html email, to one or more customers, containing a photo series cover image from the archive. The cover image that will be sent is from the photo series currently selected in the main panel, or the last photo series uploaded if a particular photo series has not been selected in the main panel
- Today’s Events: use this to send an html email, to one or more customers, containing the cover images for all of the photo series uploaded during the current day
- Active lightbox: to send an html email, to one or more customers, containing the photos in the active lightbox. The active lightbox is the one currently selected in the Main panel
After selecting the template, an html editor appears on the right of the page with some default text, depending on the template chosen.
Finish writing the email with your personal text.
Quindi seleziona i clienti a cui mandare la mail attraverso i checkbox sulla sinistra.
Select which customers to send the email to by using the checkboxes next to the customer names listed in the left column. You may add additional email addresses in the “more recipients” box at the bottom. If it is more than one additional email address should they be separated with a , . To send the emails press the Send button.
Using Lightboxes as a promotional tool
MomaPIX allows every user belonging to the Administrator group, the Photo Editor group or a customer group to create one or more lightboxes in which to store images of special interest.
A customer creates a lightbox to store images for later use.
Administrators and photo editors can create lightboxes containing images intended for specific customers.
After logging in, every user belonging to one of these groups will have a default lightbox available. To enter images in the lightbox follow the procedure below:
- press the Add to lightbox Button that appears beside every preview image :
- press the L found beside every Image icon:
Note: if this does not exist in your MomaPIX installation, please contact customer service and ask for this feature to be enabled'
To view the images in the active lightbox, click on the LIGHTBOX link found in the Toolbar
The following page will open:
From this page you can:
- Create a new lightbox
- Empty a lightbox
- Delete a lightbox
- Remove one or more L photos from a lightbox (press the L beside the icon)
To move from one lightbox to another, use the popup menu on the left of the History bar:
Using of RSS Feeds as a promotion tool
Using RSS technology, you can constantly update your customers with news of new content in your archive’s.
By enabling the use of RSS Feed option in the Preference tab, you give access to a web page in which details of the available RSS Feeds are displayed along with instructions for their use.
Thanks to the RSS system you can promote your photo archive to all users who have 'Feed reader', News reader or an RSS Aggregator software installed on their computers. This software is downloadable free of charge from the internet.
The RSS system allows real time updates to be received by customers about the new photo series that are published on your website. MomaPIX Photo Feeds include: a preview photo for each new photo series, the title, the location and a link to the photo series on your website
To make this tool available to all your visitors, enable Feed RSS using the Preferences tab in the control panel.
Once enabled, a new FEED link will appear in the Toolbar giving access to the list of available feeds.
Direct link to the archive pages
Sometimes it is useful to send customers a link to a page inside the MomaPIX archive. Copy and paste the web-address for the specific page required that appears in the bottom right corner of every photo series page or individual photo page on your website
Syndicating
The MomaPIX Syndication module allows high resolution images to be sent by ftp/http to one or more registered customers. The customers in this case may be other agencies representing your archive or customers who, through special business agreements, want to receive high resolution photos on their server.
In these cases distribution may be established by either:
- using ftp protocol. You can configure the customer’s server address and access data from the User Management tab in the Control Panel
- using http. In this case please request MomaPIX technical personnel to implement a tailor-made interface with the customer's server
When the Syndication module is activated a Syndicate button appears at the top of each photo preview page, photo series page, lightbox and search results page. When you press this button a new page will open and you are able to mark which photos you wish to be sent to a particular customer.
Pressing the Send Button at the bottom of the page causes the MomaPIX server to interface with the customer’s servers and distribute the images
Note: the distribution key is only available if you have subscribed for this module, and if there are customers in the users panel that are already configured for distribution
